What’s in it for: project partners?

Julkaistu: 8.12.2014

In the previous post to this series we shed light on the benefits that we aim to deliver for crowdfunders. How about the project partners? Why would anyone want to get their renewable energy system crowdfunded?

Competitive energy costs

In short, project partners end up paying 10% (tentative) less for the energy produced and consumed on the site than it would cost when bought from the market. We make an agreement with the project partner that they will buy all (negotiable) produced energy at 90% of the prevailing market price.

Lowered barriers in benefiting from renewable energy

Realizing the aspirations to produce renewable energy would usually require quite hefty up-front investments. When crowdfunded, the system will be shipped to your yard and installed at best at 0 € initial investment. What’s appealing to many, a 100% crowdfunded system will be owned by Joukon Voima. This means that the investment is off your balance sheet.

Marketing and PR benefits

The marketing and PR benefits of a Joukon Voima collaboration can be considered two-fold: the general benefits of crowdfunding and those of eco-friendliness.

Crowdfunding is a brilliant way to engage existing and potential customers. Does your brand have a strong community whose members are looking for new ways to be involved with you? Could a crowdfunding campaign be the start for building a community around your company?

Are you aiming for ecological production or organic farming? Using renewable energy could contribute to these aspirations significantly. “Produced with solar power” looks pretty good on the product display, doesn’t it?

We are aware that crowdfunding campaigns have resulted in some PR-drawbacks abroad. The risks for negative publicity can be minimized by acknowledging the minefields and planning the campaign thoroughly.


Particularly wind turbines face heavy opposition from the local communities. As solar panel fields become more popular the resistance may hinder also their permitting and development.

Studies show that involving local people in such projects decreases the NIMBY-effect*. Giving a fair share to the people who are affected by the project is, well, fair. Joukon Voima provides an easy and hassle-free service to provide people a chance to benefit from renewable energy projects.

*There are plenty of good reads on this. Begin for example with these ones:
Devine‐Wright, Patrick. ”Beyond NIMBYism: towards an integrated framework for understanding public perceptions of wind energy.” Wind energy 8.2 (2005): 125-139.
Warren, Charles R., and Malcolm McFadyen. ”Does community ownership affect public attitudes to wind energy? A case study from south-west Scotland.” Land Use Policy 27.2 (2010): 204-213.